A strong, user-friendly website can help you boost more appointments at your Raleigh, NC dental practice. Unfortunately, only 50% of small businesses have a website.
It’s not enough to have a basic dental website for your practice, though. You need to consider your dental website design and development, too. In fact, nearly 40% of people stop engaging with unappealing websites.
Conversions can drop up to 20% for every extra second of load time, too. Meanwhile, you’ll need to make sure your site is mobile optimized. Mobile conversion rates are 64% higher than desktop.
Here are six things you need to consider when creating a website for dentists. With these tips, you can make sure your site is fast and easy to use. You could start booking more appointments as a result.
Discover the essentials when creating custom websites for dentists with this helpful guide today!
1. Maintain Brand Consistency
First, it’s important to consider your branding. A unique brand can help you stand out from other Raleigh, NC dental offices. Otherwise, potential patients might confuse you with someone else.
You can use your brand to build your credibility in the dental industry. Boosting your credibility can encourage patients to trust you. You might have an easier time booking new patient appointments as a result.
When developing a website for dentists, make sure your branding is consistent on every page. Your brand includes your:
- Mission statement
- Vision statement
- Distinct value
- Imagery styles
- Font styles
- Logo
- Personality
- Voice
- Tone
- Color palette
Make sure the branding on your website matches your branding on other marketing channels. Each time someone sees your brand, awareness will grow. Over time, brand awareness could become recognition.
The next time someone needs a dentist in Raleigh, they’ll recall your brand.
If the branding looks different between pages of your website, however, you could confuse people. They might think they landed on a different website. They might leave, costing you a potential patient.
2. Improve the User Experience
If you want to generate more leads and appointments from your website, consider the user experience (UX). A positive user experience will encourage visitors to explore your site. Your clickthrough rate and dwell times will rise.
A negative user experience, on the other hand, can cause your bounce rate to rise. A high bounce rate will hurt your search engine rankings. Residents in Raleigh might struggle to find your dental practice online.
Consider working with an experienced website designer for dentist websites. They can help you improve the UX.
First, make sure your pages load quickly. Remember, even a single second delay could hurt your conversion rate.
Make sure your website is mobile optimized, too. More people are relying on their smartphones when visiting business websites.
Add an SSL certificate to your website to make sure it’s secure as well.
Otherwise, make sure your pages are easy to navigate.
You can work with an experienced dental website design team to make improvements to your site. Improving the UX could boost your search engine rankings. Then, you can generate more website traffic and leads.
3. Add a Blog
Remember, consumers might not trust your website for dentists if you don’t establish your credibility in the industry. They might choose another dental practice instead.
While improving your dental website, consider adding a blog. You can create customized content to demonstrate your experience and expertise. Consumers will start to rely on you when they have questions about their oral health.
Create different types of posts, including:
- Articles
- eBooks
- Infographics
- Polls
- Quizzes
- Webinars
- Videos (patient testimonials, how-to’s, company culture, etc.)
Once you add a blog to your custom website for dentists, you can optimize it for search engines.
4. Use Search Engine Optimization
Search engine optimization (SEO) can help you reach more patients as they search for a local dentist. Your website content could rank higher on search engine result pages. A higher ranking will help you generate more brand awareness.
It will also position you ahead of competing dental practices. You can generate more website traffic and start booking more appointments.
You’ll need to optimize your web pages and content for specific keywords. Consider finding a website design for dentist site SEO. Your website design can impact your search engine rankings.
Make sure your site appeals to Google’s Core Web Vitals. As your rankings improve, you can set your practice up for lasting success.
5. Add Conversion Opportunities
Once you start making changes to your dental website, make sure it’s optimized for conversions. For example, you can add a “Book an Appointment” button to the navigation bar. Make sure the button is eye-catching to generate more clicks.
You can also add a chatbot to your site. A chatbot can answer any frequently asked questions your visitors have. Answering their questions quickly will improve the user experience.
Consider adding an email newsletter subscription form to your site, too. Make sure the form is short and easy to fill out. Generating subscribers will allow you to nurture your leads.
You can use email marketing to send your subscribers messages that will draw them back to your website.
Otherwise, add a plugin that will allow visitors to book an appointment straight from your website.
Adding more than one conversion opportunity to your website can help you generate more leads. Visitors won’t struggle to book appointments online, either.
6. Post Patient Reviews and Photos
Add social proof to your website to encourage potential patients to trust you. Generating brand trust could help you book more appointments.
For example, you can post before and after photos for specific treatments and services. You can also use a plugin to feed Google My Business reviews to your website. Reviews could encourage potential patients to trust you.
Design It Right: 6 Tips for Creating the Best Website for Dentists in Raleigh, NC
Creating an effective website for dentists in Raleigh, NC doesn’t have to feel challenging. Instead, keep these six tips in mind while creating your dental website. These tips will improve the UX, helping you generate more leads.
You can book more appointments and set your practice up for lasting success.
Need help improving your dental website? We have the experience and expertise you need.
Contact us today to get started.
