By the Numbers: Piwik Beats Google Analytics

What’s in a number?  If you’re talking about your website, there is almost a limitless importance of the numbers associated with your content and the consumers that are viewing it.  Using (and understanding) your site’s web analytics is a vital piece to your company’s success puzzle.   Just as with most things in life, you
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Must have Magento Extensions

You’ve heard about how great Magento is, and you’re ready to make it your new content management system (CMS.)  That’s a great start, but now what?  Just having a site set up isn’t enough for most businesses these days, particularly if you’re planning on providing your visitors with an optimal experience when they land on
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Common Mistakes of Responsive Themes

The goal of every website is to have the visitors respond… by making a purchase, learning new information, acquiring a service, or spreading a message. Even though the ultimate goal is a positive response, all too often, websites find themselves repeating the same core mistakes and sending their visitors elsewhere.   When you’re creating or
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What Does Open Source Mean?

“Open Source” may sound like a buzzword, and if you’ve done a little research into beginning or expanding your marketing, you’ve probably come across this phrase. These days, it is a buzzword, but for good reason.   Open source products on the internet can mean big things for small businesses. In short, products that are
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Open Source

“Open Source” may sound like a buzzword, and if you’ve done a little research into beginning or expanding your marketing, you’ve probably come across this phrase. These days, it is a buzzword, but for good reason.   Open source products on the internet can mean big things for small businesses. In short, products that are
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What is Drupal and what are its benefits?

For many small (and big) business owners, finding a way to manage content and create a beautiful website can be a daunting and cumbersome task. Because of these reasons, projects like Drupal exist. Drupal is an open source software that is free to use, and it’s maintained by a huge community of developing experts that
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What Is WordPress?

Do you keep hearing about WordPress? Are you wondering what the buzz is all about? If so, rest assured, you’re not alone! We hear questions about WordPress all the time, so we wanted to take a moment to dispel some myths and help you understand what WordPress is and how it can benefit your business.
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What is a Responsive Theme?

A responsive theme is a website layout that automatically adjusts to any size monitor, any device and any platform your audience may be using.   Why would I need to worry about this?  Don’t all devises read all websites?  Well, yes and no.  If your website isn’t specially programmed to adjust, it will may be
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A “Call-to-action” is a MUST

You’ve created this beautiful ad. Its colours are just right.  The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer.  …so what now?  Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include.  Designing
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