Keeping Employee Costs Down
Tuesday, 30 September 2014
As famously said by Daniel Defoe, “Things as certain as Death and Taxes, can be more firmly believ’d.” In business, there are few expenses that “as certain” and they usually include everyday items, such as office supplies, electricity, and rent. Of course, if you are large enough to employ staff members, that’s an added cost
- Published in Business Success, Saving Money
8 Ways to Increase Awareness & Drive Traffic to Your Facebook Campaign
Tuesday, 08 July 2014
If you’ve started a business Facebook page, then you’re on your way to a good start! That’s the good news. The bad news is that if you don’t utilize your company’s Facebook page properly, you may be missing out on some big opportunities in terms of a very cost-effective marketing campaign. Our clients often ask
- Published in Business Success, Social Media, Website Basics, Website Content
Common Mistakes of Responsive Themes
Tuesday, 24 June 2014
The goal of every website is to have the visitors respond… by making a purchase, learning new information, acquiring a service, or spreading a message. Even though the ultimate goal is a positive response, all too often, websites find themselves repeating the same core mistakes and sending their visitors elsewhere. When you’re creating or
- Published in Business Success, Website Basics, Website Content
The Value of a Good Project Leader
Tuesday, 10 June 2014
A project, any project, is multi-faceted. Each project involves a lot of people that are experts at what they do, and there are a lot of wheels turning at all times. There are deadlines and milestones. There are personalities and people. There are wants and needs. Even the smallest project in the tiniest of companies
- Published in Business Success
Comparing Hourly Cost vs Per Project Cost
Tuesday, 03 June 2014
When you’re setting out to work on a new website, it goes without say that cost is a vital component in the decision-making process. Whether you’re a consultant or company that will be doing work for someone else or you’re a person or company that will be hiring others to help with your project’s lifecycle,
- Published in Saving Money
“Must Have” List for Online Businesses
Tuesday, 29 April 2014
Congratulations! You have an awesome business with products and services that serve your community well. That’s fantastic, and we applaud your efforts! But… you’re not done yet. Just having a great product or service is magnificent, but if nobody knows about you, your return on investment is obviously less than stellar. There are a
- Published in Business Success, Website Basics
Is It Time To Send Out An Email Newsletter?
Friday, 28 February 2014
Did you know there is a science to the best time to reach out to your customers via email newsletter? It is possible you’ve never thought about it… or thought about it, but didn’t know how to determine the best time to send out your newsletter. We at Optimum Systems Online see customers every day
- Published in Case Study, Email Marketing, Marketing
A “Call-to-action” is a MUST
Friday, 17 January 2014
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content
The Myth of the Freelancer
Friday, 27 December 2013
Finding a friend-of-a-friend who makes websites might sound like a good idea. You hear that there are many benefits to using a freelancer. After all, you are getting everything you need from one source. Well, think again as we review the common myths of hiring a freelancer:
- Published in Business Success, Saving Money, Website Basics, Website Creation
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