A “Call-to-action” is a MUST
Friday, 17 January 2014
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content
Top Marketing Mistakes
Friday, 03 January 2014
To err is human. To err in marketing is… common. Don’t get caught making the same marketing mistakes again and again. Step back and ask yourself if your current marketing campaigns suffer from any of the following marketing mistakes: Talking About Yourself Too Much: Just because you talk about yourself online doesn’t mean you
- Published in Marketing, Social Media
Facebook: Would YOU “Like” it?
Friday, 01 November 2013
Often business owners have difficulty understanding what makes content “like”-worthy on Facebook. To better understand, one of the best places to start is by evaluating your own personal Facebook feed. After all, while you may be working with your business hat on, don’t forget that you are also a consumer, and other businesses are targeting
- Published in Marketing, Social Media
Why aren’t you converting sales?
Friday, 25 October 2013
So you’ve got a great product. You’re proud of your service. You’ve reached out to the social media gods. You’re playing along with today’s technology. This is great! You must be reaping the rewards of indescribable success against your competitors with an amount of business that’s keeping you busier than you can even keep up
- Published in Business Success, Email Marketing, Lifestyle, Marketing, Social Media
Facebook: Likes vs. Shares
Friday, 18 October 2013
Why do Facebook followers choose “Like” or “Share” a page/post? What is the difference and which do you want? It all comes down to the business-patron emotional tie. Think of how you would interact if a friend told you about a local Connecticut marketing agency online.
- Published in Marketing, Social Media
Building a Pinterest Following
Friday, 16 August 2013
Did you know that Pinterest has witnessed the largest growth of visitors in the last year, more than any other Social site? (Over 1,000%!) It has turned housewives into major online celebrities with millions of followers and has quickly become the one of the most used Social Networks. With the growing audience, Pinterest is a
- Published in Social Media
The Myths of Social Media
Friday, 02 August 2013
Social Media can be a great tool to reach out to new and existing customers, but there are many misconceptions on this marketing tool. For those new to social media or who have not receive positive results from their campaigns, here are a few myths that it best this ever growing marketing venue: You just
- Published in Social Media
Building a YouTube Following
Friday, 19 July 2013
YouTube, the video sharing website, can be a great tool for a small business to attract new customers. By offering entertainment, showing yourself as a knowledgeable specialist, or offering content that is unique and engaging, you can bring a whole new group of clients to your business. Branding: When using YouTube it’s important to spend
- Published in Social Media