By the Numbers: Piwik Beats Google Analytics
Tuesday, 07 October 2014
What’s in a number? If you’re talking about your website, there is almost a limitless importance of the numbers associated with your content and the consumers that are viewing it. Using (and understanding) your site’s web analytics is a vital piece to your company’s success puzzle. Just as with most things in life, you
- Published in Business Success, Marketing, Website Basics, Website Creation
Stalking as an Advertising Strategy?
Tuesday, 23 September 2014
The advice is simple: “If someone looked at your product and added it to their cart, they are interested in it. Why not just reach out to them again to remind them to buy it.” Sounds great at first, but how would you feel if the tables were turned? Do you enjoy being stalked for
- Published in Marketing
Avoiding Sloppy Social Media
Friday, 14 February 2014
Social media is here to stay. As an individual, being connected to social media means that you get to connect with your friends. You get to learn what they’re up to, what they’re interested in, and what makes their world go ‘round. As a business, you are afforded the answers to these same inquiries, but
- Published in Email Marketing, Marketing, Search Engine Optimization, Social Media
Tips for Creating a Successful Marketing Campaign
Friday, 24 January 2014
A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- Published in Business Success, Email Marketing, Marketing, Networking, Website Content
A “Call-to-action” is a MUST
Friday, 17 January 2014
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content
Tech News: Google Email Now Automatically Processes Images
Friday, 10 January 2014
Anyone who checks their Gmail account online knows that Google routinely hides images in emails until you select “view image”. Well no more! Google will now scan all images to ensure they are not viral in nature and automatically showcase them in your in-box. So besides making your inbox more visually-stimulating, what does this
- Published in Email Marketing, Marketing, Website Content
Top Marketing Mistakes
Friday, 03 January 2014
To err is human. To err in marketing is… common. Don’t get caught making the same marketing mistakes again and again. Step back and ask yourself if your current marketing campaigns suffer from any of the following marketing mistakes: Talking About Yourself Too Much: Just because you talk about yourself online doesn’t mean you
- Published in Marketing, Social Media
The Myth of the Freelancer
Friday, 27 December 2013
Finding a friend-of-a-friend who makes websites might sound like a good idea. You hear that there are many benefits to using a freelancer. After all, you are getting everything you need from one source. Well, think again as we review the common myths of hiring a freelancer:
- Published in Business Success, Saving Money, Website Basics, Website Creation
Strategies for Marketing on a Tight Budget
Friday, 20 December 2013
You have to spend money to make money, right? Just don’t get caught up in the tangle of thinking that you have to have thousands of dollars and a huge team of professionals at your beckoned call to make the most of your marketing efforts. You can show your skills without scraping the bottom of
- Published in Email Marketing, Marketing, Networking, Saving Money, Search Engine Optimization, Social Media
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