Is It Time To Send Out An Email Newsletter?
Friday, 28 February 2014
Did you know there is a science to the best time to reach out to your customers via email newsletter? It is possible you’ve never thought about it… or thought about it, but didn’t know how to determine the best time to send out your newsletter. We at Optimum Systems Online see customers every day
- Published in Case Study, Email Marketing, Marketing
Avoiding Email Marketing Mistakes
Friday, 21 February 2014
Once you’ve created an excellent company and you know that you have an amazing product or message that your audience should not be without, it’s time to tell them all about it! Easier said than done. When you’re ready to get your message out, you want to be clear, concise, and convincing, but you don’t
- Published in Business Success, Email Marketing, Marketing
Tips for Creating a Successful Marketing Campaign
Friday, 24 January 2014
A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- Published in Business Success, Email Marketing, Marketing, Networking, Website Content
A “Call-to-action” is a MUST
Friday, 17 January 2014
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content
Tech News: Google Email Now Automatically Processes Images
Friday, 10 January 2014
Anyone who checks their Gmail account online knows that Google routinely hides images in emails until you select “view image”. Well no more! Google will now scan all images to ensure they are not viral in nature and automatically showcase them in your in-box. So besides making your inbox more visually-stimulating, what does this
- Published in Email Marketing, Marketing, Website Content
Strategies for Marketing on a Tight Budget
Friday, 20 December 2013
You have to spend money to make money, right? Just don’t get caught up in the tangle of thinking that you have to have thousands of dollars and a huge team of professionals at your beckoned call to make the most of your marketing efforts. You can show your skills without scraping the bottom of
- Published in Email Marketing, Marketing, Networking, Saving Money, Search Engine Optimization, Social Media
Dos and Dont’s of an Email Newsletter: Part 2
Friday, 27 September 2013
Email newsletters are not always as simple as one would think. They must be designed considering the reader, how the email will appear using various technology (mobile, Outlook, internet browsers), and how to best present the content. To help you achieve the best turn out for your email campaign, we have created a list of
- Published in Email Marketing, Marketing
Dos and Dont’s of an Email Newsletter: Part 1
Friday, 20 September 2013
Email newsletters are not always as simple as one would think. They must be designed considering the reader, how the email will appear using various technology (mobile, Outlook, internet browsers), and how to best present the content. To help you achieve the best turn out for your email campaign, we have created a list of
- Published in Email Marketing, Marketing