Avoiding Sloppy Social Media
Friday, 14 February 2014
Social media is here to stay. As an individual, being connected to social media means that you get to connect with your friends. You get to learn what they’re up to, what they’re interested in, and what makes their world go ‘round. As a business, you are afforded the answers to these same inquiries, but
- Published in Email Marketing, Marketing, Search Engine Optimization, Social Media
Tips for Creating a Successful Marketing Campaign
Friday, 24 January 2014
A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- Published in Business Success, Email Marketing, Marketing, Networking, Website Content
Facebook: Would YOU “Like” it?
Friday, 01 November 2013
Often business owners have difficulty understanding what makes content “like”-worthy on Facebook. To better understand, one of the best places to start is by evaluating your own personal Facebook feed. After all, while you may be working with your business hat on, don’t forget that you are also a consumer, and other businesses are targeting
- Published in Marketing, Social Media
The “Bad Words” of Marketing
Friday, 14 June 2013
Words have power. This is an undeniable fact. And in marketing, words are the first step in the sales process. So why waste them by using the same words your competitors use, making the same promises and claims? Isn’t it wiser to differentiate yourself from your competitor? Though there are hundreds of meaningless marketing words,
- Published in Business Success, Website Content
On the Web, Content is King
Friday, 04 January 2013
When designing a website, many amateurs make the mistake of believing a ‘pretty’ website is all you need. Wrong! When it comes to websites, content is king. Without proper content, search engines like Google will not be able to find your site to share it with others. Visitors to your site will leave, as people
- Published in Website Content