How Does Content Length Impact Your Onpage SEO?
Friday, 28 December 2018
Oh, content management strategy. You tricky minx. It seems that no one can quite make up their minds about what works in terms of content. SEO keyword saturation…can you go over 3%? What about frequency? Should you blog more? Less? Should you pivot to video? Maybe, unclear, and no are the answers there, but the
- Published in Content, Search Engine Optimization
Why Local Business Reviews are Critical For Ranking on Google
Thursday, 06 December 2018
How strong is your SEO performance right now? Are you ranking for the keywords you’ve strategically optimized? Do you see more and more users coming to your site and converting from an online search? That’s great and all, but chances are you’ve still got some work to do. The world of SEO is ever-changing, and
- Published in Business Success, Local SEO, Networking
8 Essential Local SEO Tips for Connecticut Companies
Saturday, 08 September 2018
With over 330,000 small businesses in Connecticut, there can be stiff competition for market share. Differentiating goods and services and building a brand is a must. And while most business owners and executives know the importance of SEO many don’t know how to get there. They may waste time and money on strategies that don’t
- Published in Local SEO
5 Ways You Can Increase Traffic to Your Website
Friday, 10 August 2018
Your website is one of the most important facets of your marketing campaign. Think of it as the headquarters for your online operations. Everything you do, say, or post online should funnel users to your website. There’s a reason why web traffic is considered the lifeblood of a small business, after all. But if you’re
- Published in Content, Content Marketing, Engagement
9 Tips for Writing More Engaging Blog Content
Tuesday, 24 July 2018
Understanding how blogging works is only one part of creating a strong content marketing strategy. The other is having amazing writing skills. Not everyone has a knack for stringing words together in a way that is engaging, informative, and, sometimes, a bit witty. It’s a skill that comes with practice, but when you’re looking to
- Published in Content, Engagement, Search Engine Optimization
What Kind of Content Should You Have On Your Business’ Website?
Wednesday, 11 July 2018
Let’s be clear: if you’re a business owner, you need a website. Why? For one, your customers expect you to have one. For example, instead of looking for your information in the phone book, they’ll look you up online. Second, 31% of referrals come from social media. You need a strong online presence to gather
- Published in Content, Engagement, Website Content
5 Website Copywriting Tips for Boosting Sales
Monday, 25 June 2018
Is your website copywriting making you money? Website copy is a valuable tool that can drive site traffic, engage your target audience and grow your business. But if you’re still waiting to watch your content convert to sales, you may need a different approach. Here are some tips to make your website copy work for
- Published in Content, Content Marketing
Small Business Web Development: 5 Best Practices
Monday, 26 February 2018
Living and working in the modern Age of Information has its perks. Almost everything in our daily life is handled by technology and the Internet. Your small business is no different. To keep up with the trends of our time, you need to make sure you have a functioning, engaging website. There are many reasons
- Published in Business Success, Development
4 Effective and Affordable SEO Tips for Your Business
Monday, 12 February 2018
Welcome to the modern Digital Age, where the Internet reigns supreme. We all plug into it almost daily, so we recognize the extent of its reach into our lives. If you own or manage a business, odds are that you have decided to invest in digital marketing strategies to help your business really thrive online.
- Published in Search Engine Optimization
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