Let Them Know You’re Here: How to Create a Local SEO Plan That’ll Help You Outrank Your Competitors
Thursday, 29 August 2019
Want to design the ultimate local SEO plan? Did you know that 76% of people who search for something locally with their smartphones visit a business to buy within a day? If you haven’t included a local SEO strategy in your online presence, you’re missing out on a massive chunk of revenue. Going local is
- Published in Analytics, Business Success, Search Engine Optimization
Should You Hire a Web Designer or Use a Web Page Maker? 8 Things to Consider
Monday, 12 March 2018
Did you know there are currently 1.33 billion websites online right now? The vast majority of these sites are built using a basic web page maker. If you’re getting ready to build a site, you might be considering using this DIY method yourself. As tempting as it sounds, you stand a much better chance of
- Published in Business Success, Design, Development
5 Marketing Trends for Small Businesses in 2018
Wednesday, 07 March 2018
Whether your business has had a good 2017 or not, it’s time to look towards the future. A big part of that is making sure your marketing strategy for 2018 is on point. Of course, that’s easier said than done. The marketing landscape is ever-changing. It takes more than following marketing tips to get ahead
- Published in Business Success, Marketing, Trends
The SEO Google Analytics You Should Be Tracking
Monday, 06 November 2017
So you’ve connected Google Analytics to your website. And now you’re tracking all sorts of data for your business. If you’re like most business owners, you’re tracking any and everything you can. But this can actually turn out to be counterproductive. There is such a thing as data overload, and you’ll quickly witness this if
- Published in Analytics, Search Engine Optimization
The Professional SEO Habits You Should Adopt Now
Monday, 30 October 2017
The backbone of the internet is, for better or worse, digital marketing. Your site could be well-designed, but if your SEO isn’t part of that marketing strategy, your site may as well not exist. After all, it’s SEO that determines where or how, even, your site ranks on Google. And while it may seem like
- Published in Analytics, Business Success, Search Engine Optimization
How to Use Webinars to Generate More Business Leads
Monday, 02 October 2017
Are you looking to generate business leads in new innovative ways online? Developing informative, interesting and useful webinar content can be an effective strategy to build relationships with clients. Webinars are becoming increasingly popular in the business world. Research by the American Marketing Association suggests 60% of marketers utilize webinars. Despite this, many people in
- Published in Business Success, Marketing, Networking
5 Ways SEO Can Boost Your Website Conversions
Monday, 18 September 2017
SEO is primarily pitched as a tool for boosting search engine rankings and visibility. But SEO offers more than the chance to go further and rank higher. One of the hidden benefits of SEO is that the same SEO tricks used to reach the top 3 can also help with conversions. Here are five ways
- Published in Analytics, Search Engine Optimization
Is Remarketing Right For Me?
Friday, 23 September 2016
Deciding Whether Or Not To Use This Effective Online Marketing Strategy What is remarketing? As discussed in our previous blog post, remarketing, also known as retargeting, is an effective online marketing technique used to track the behavior of visitors to your website. It’s an invaluable tool which enables website owners to reach out to visitors
- Published in Business Success, Marketing
By the Numbers: Piwik Beats Google Analytics
Tuesday, 07 October 2014
What’s in a number? If you’re talking about your website, there is almost a limitless importance of the numbers associated with your content and the consumers that are viewing it. Using (and understanding) your site’s web analytics is a vital piece to your company’s success puzzle. Just as with most things in life, you
- Published in Business Success, Marketing, Website Basics, Website Creation