5 Marketing Trends for Small Businesses in 2018
Wednesday, 07 March 2018
Whether your business has had a good 2017 or not, it’s time to look towards the future. A big part of that is making sure your marketing strategy for 2018 is on point. Of course, that’s easier said than done. The marketing landscape is ever-changing. It takes more than following marketing tips to get ahead
- Published in Business Success, Marketing, Trends
What’s a Good Bounce Rate for Your Website?
Monday, 05 February 2018
If there’s one SEO metric to keep an eye on, it’s the bounce rate. It tells you, in an instant, whether your strategy to gain traffic and conversions is working or not. But what is a good bounce rate? Google’s definition of a bounce rate doesn’t show the whole truth. They define it as the
- Published in Analytics, Search Engine Optimization
How Do Metrics Relate to Web Design?
Monday, 29 January 2018
What is your Google metrics report saying about your web design? Your web design contributes more to performance than you think. Don’t miss out on conversions because you neglected this key part of your success. You know that content is a huge driver of website performance. But companies settle on web designs that could be
The SEO Google Analytics You Should Be Tracking
Monday, 06 November 2017
So you’ve connected Google Analytics to your website. And now you’re tracking all sorts of data for your business. If you’re like most business owners, you’re tracking any and everything you can. But this can actually turn out to be counterproductive. There is such a thing as data overload, and you’ll quickly witness this if
- Published in Analytics, Search Engine Optimization
Google My Business Login Not Working & 404s
Monday, 25 September 2017
It appears that Google My Business is currently down. If you try to login to your account, will be greeted by a 404 error – Page Not Found. You might also notice that are being redirected to a new url: https://www.google.com/manage?hl=en. Hundreds voiced their concern over not being able to access Google My Business (GMB)
- Published in Business Success, Lifestyle, Marketing, Search Engine Optimization
5 Email Metrics You Need to Hit Your Goals
Monday, 25 September 2017
Are you reaching your marketing goals with your emails? If not, it’s time to look at your email metrics. In 2015, the National Client Email report stated every $1 spent on email returns $38. So email marketing is definitely worth your time and money. When it’s done right. Follow these five big picture metrics in
- Published in Analytics, Email Marketing, Marketing, Mobile
How To Drive More Traffic To Your Web Site
Saturday, 05 November 2016
From Danbury, CT to New York City, OSO is seeing the competition for online marketing getting fiercer every day. Lack of website traffic is one of the biggest issues we see facing small businesses who come to us for help throughout Fairfield and Westchester counties. Businesses owners are asking us, “How do I get more
- Published in Business Success, Marketing