What Kind of Content Should You Have On Your Business’ Website?
Wednesday, 11 July 2018
Let’s be clear: if you’re a business owner, you need a website. Why? For one, your customers expect you to have one. For example, instead of looking for your information in the phone book, they’ll look you up online. Second, 31% of referrals come from social media. You need a strong online presence to gather
- Published in Content, Engagement, Website Content
How to Choose the Right Anchor Text for Your Links
Saturday, 30 December 2017
Fluff has no business in online content. Unless, of course, you’re writing about fluffy bunnies. When it comes to linking, choosing the right anchor text can make a big difference. But don’t take our word for it. Google’s Webmaster Trends Analyst, John Mueller agrees, “Most links do provide a bit of additional context through their
- Published in Search Engine Optimization, Website Content
10 Tips for Your Highest Quality Website Design Yet
Monday, 18 December 2017
When we’re young, we’re taught never to judge a book by its cover. While this is true when it comes to meeting new people, we definitely don’t apply the same principle to websites. In fact, when it comes to browsing the internet, 38% of people will stop engaging with a site if the layout and
- Published in Design, Website Content, Website Creation
How to Use Digital Banner Marketing to Your Advantage
Monday, 11 December 2017
Have you ever seen the ads that follow you on every website? They always seem to know what you like or make the right suggestions. Banner marketing has revolutionized the digital advertising world. If you are curious about how you can implement these digital banners, we got you covered. Read on to learn how. What
- Published in Marketing, Website Content
Content Is King: Why You Must Have A Content Marketing Specialist
Wednesday, 15 November 2017
Great content is a key component of any business’s marketing campaign. It’s what brings new customers in, and keeps old customers coming back for more. If your content isn’t up to the challenge, then it’s time to do something about it. Here’s why you need a content marketing specialist, and what they can do for
- Published in Business Success, Marketing, Website Content
I have a website, now what?
Monday, 17 July 2017
So, you have a website now? Whether you are hosting on a free domain or have purchased your own it is important to have a game plan for what to do next. Sometimes it can be a bit daunting to start customizing a website, and even more frightening to begin adding content to it. Most
- Published in Business Success, Website Content
Piwik Analytics
Tuesday, 09 September 2014
How do you know if you have a great website? You can go ask all of your friends if they like your site, but that’s not exactly giving you the concrete data that you need to properly assess the good, the bad, and the ugly (plus, if you have good friends, they’ll lie to you
- Published in Business Success, Website Content, Website Creation
8 Ways to Increase Awareness & Drive Traffic to Your Facebook Campaign
Tuesday, 08 July 2014
If you’ve started a business Facebook page, then you’re on your way to a good start! That’s the good news. The bad news is that if you don’t utilize your company’s Facebook page properly, you may be missing out on some big opportunities in terms of a very cost-effective marketing campaign. Our clients often ask
- Published in Business Success, Social Media, Website Basics, Website Content
Common Mistakes of Responsive Themes
Tuesday, 24 June 2014
The goal of every website is to have the visitors respond… by making a purchase, learning new information, acquiring a service, or spreading a message. Even though the ultimate goal is a positive response, all too often, websites find themselves repeating the same core mistakes and sending their visitors elsewhere. When you’re creating or
- Published in Business Success, Website Basics, Website Content
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