Spending Money on Marketing in the Current Economic Climate in New Haven

It is still a scary time for businesses at the moment. There is not limited amount of money circulating in the economy and it means that people are not spending as much as they did in the past. This means that companies are struggling to make a profit, even the big ones. Therefore any expense

Is Your Website Losing Sales?

Don’t be fooled: Just having a website does not mean your sales will increase. While you certainly do need a website these days, and you certainly will want to highlight all of your amazingness to your potential audience, making a profit on your pages isn’t quite as simple as just putting yourself up on the

Keeping Employee Costs Down

As famously said by Daniel Defoe, “Things as certain as Death and Taxes, can be more firmly believ’d.”  In business, there are few expenses that “as certain” and they usually include everyday items, such as office supplies, electricity, and rent.  Of course, if you are large enough to employ staff members, that’s an added cost
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How to Keep Project Costs Under Control

From beginning to end, Project Planning is an enormous undertaking that involves considerations of all types. At the top of any project’s priority is the need to keep project costs under control. If costs start to skyrocket, the project can be thrown off track very quickly, and it can result in significant damages to the
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Common Financial Mistakes of Small Businesses

Nobody likes paying taxes, but as Benjamin Franklin has been quoted as saying, “In this world nothing can be said to be certain, except death and taxes.” Optimum Systems Online clients don’t want financial penalties any more than you do, so we’ve taken a few moments to assess some of the most common tax mistakes
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Comparing Hourly Cost vs Per Project Cost

When you’re setting out to work on a new website, it goes without say that cost is a vital component in the decision-making process. Whether you’re a consultant or company that will be doing work for someone else or you’re a person or company that will be hiring others to help with your project’s lifecycle,
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The Myth of the Freelancer

Finding a friend-of-a-friend who makes websites might sound like a good idea.  You hear that there are many benefits to using a freelancer.  After all, you are getting everything you need from one source.  Well, think again as we review the common myths of hiring a freelancer:
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Strategies for Marketing on a Tight Budget

You have to spend money to make money, right?  Just don’t get caught up in the tangle of thinking that you have to have thousands of dollars and a huge team of professionals at your beckoned call to make the most of your marketing efforts.  You can show your skills without scraping the bottom of
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Selling New Ice to Existing Eskimos

Selling to existing customers seems to be an art form that has gone out of style… or perhaps it was never even in style in the first place?  How many times have you wondered why new customers get various perks when you see or hear ads?  When’s the last time that you noticed that companies
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