Top Marketing Mistakes
Friday, 03 January 2014
To err is human. To err in marketing is… common. Don’t get caught making the same marketing mistakes again and again. Step back and ask yourself if your current marketing campaigns suffer from any of the following marketing mistakes: Talking About Yourself Too Much: Just because you talk about yourself online doesn’t mean you
- Published in Marketing, Social Media
Strategies for Marketing on a Tight Budget
Friday, 20 December 2013
You have to spend money to make money, right? Just don’t get caught up in the tangle of thinking that you have to have thousands of dollars and a huge team of professionals at your beckoned call to make the most of your marketing efforts. You can show your skills without scraping the bottom of
- Published in Email Marketing, Marketing, Networking, Saving Money, Search Engine Optimization, Social Media
Search Engine Privacy? I think not!
Friday, 13 December 2013
Up until recently, Google Analytics’ data was the basis for most website marketing campaigns. With it, business were able to tell if someone came to your website with the search term “Danbury cheese shop” or “cheesy Connecticut stores”. It let you know how customers viewed your business (ie. “best Milford dentist” or “cheap Milford dentist”).
- Published in Marketing, Tech, Website Basics, Website Content, Website Creation
Facebook: Would YOU “Like” it?
Friday, 01 November 2013
Often business owners have difficulty understanding what makes content “like”-worthy on Facebook. To better understand, one of the best places to start is by evaluating your own personal Facebook feed. After all, while you may be working with your business hat on, don’t forget that you are also a consumer, and other businesses are targeting
- Published in Marketing, Social Media
Why aren’t you converting sales?
Friday, 25 October 2013
So you’ve got a great product. You’re proud of your service. You’ve reached out to the social media gods. You’re playing along with today’s technology. This is great! You must be reaping the rewards of indescribable success against your competitors with an amount of business that’s keeping you busier than you can even keep up
- Published in Business Success, Email Marketing, Lifestyle, Marketing, Social Media
Facebook: Likes vs. Shares
Friday, 18 October 2013
Why do Facebook followers choose “Like” or “Share” a page/post? What is the difference and which do you want? It all comes down to the business-patron emotional tie. Think of how you would interact if a friend told you about a local Connecticut marketing agency online.
- Published in Marketing, Social Media
Facebook – Taking Your Business Page Further
Friday, 04 October 2013
So you have a Facebook page for your business. You’re keeping it updated with posts and photos. You’re getting “likes” and even the odd share. But is there more you could be doing? When used properly, your Facebook page can work wonders for your business.
- Published in Marketing, Social Media
Dos and Dont’s of an Email Newsletter: Part 2
Friday, 27 September 2013
Email newsletters are not always as simple as one would think. They must be designed considering the reader, how the email will appear using various technology (mobile, Outlook, internet browsers), and how to best present the content. To help you achieve the best turn out for your email campaign, we have created a list of
- Published in Email Marketing, Marketing
Dos and Dont’s of an Email Newsletter: Part 1
Friday, 20 September 2013
Email newsletters are not always as simple as one would think. They must be designed considering the reader, how the email will appear using various technology (mobile, Outlook, internet browsers), and how to best present the content. To help you achieve the best turn out for your email campaign, we have created a list of
- Published in Email Marketing, Marketing