Fail Safe Marketing – Is There Such a Thing in Waterbury?
Thursday, 29 January 2015
Marketing can be expensive and therefore many companies do not take much of a risk with it. They may do some web design, have a few business cards printed and leave it at that. But they could missing out on big sales opportunities by restricting themselves. It is important to understand that marketing is not
- Published in Marketing
By the Numbers: Piwik Beats Google Analytics
Tuesday, 07 October 2014
What’s in a number? If you’re talking about your website, there is almost a limitless importance of the numbers associated with your content and the consumers that are viewing it. Using (and understanding) your site’s web analytics is a vital piece to your company’s success puzzle. Just as with most things in life, you
- Published in Business Success, Marketing, Website Basics, Website Creation
Stalking as an Advertising Strategy?
Tuesday, 23 September 2014
The advice is simple: “If someone looked at your product and added it to their cart, they are interested in it. Why not just reach out to them again to remind them to buy it.” Sounds great at first, but how would you feel if the tables were turned? Do you enjoy being stalked for
- Published in Marketing
Is It Time To Send Out An Email Newsletter?
Friday, 28 February 2014
Did you know there is a science to the best time to reach out to your customers via email newsletter? It is possible you’ve never thought about it… or thought about it, but didn’t know how to determine the best time to send out your newsletter. We at Optimum Systems Online see customers every day
- Published in Case Study, Email Marketing, Marketing
Avoiding Email Marketing Mistakes
Friday, 21 February 2014
Once you’ve created an excellent company and you know that you have an amazing product or message that your audience should not be without, it’s time to tell them all about it! Easier said than done. When you’re ready to get your message out, you want to be clear, concise, and convincing, but you don’t
- Published in Business Success, Email Marketing, Marketing
Avoiding Sloppy Social Media
Friday, 14 February 2014
Social media is here to stay. As an individual, being connected to social media means that you get to connect with your friends. You get to learn what they’re up to, what they’re interested in, and what makes their world go ‘round. As a business, you are afforded the answers to these same inquiries, but
- Published in Email Marketing, Marketing, Search Engine Optimization, Social Media
Tips for Creating a Successful Marketing Campaign
Friday, 24 January 2014
A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- Published in Business Success, Email Marketing, Marketing, Networking, Website Content
A “Call-to-action” is a MUST
Friday, 17 January 2014
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content
Tech News: Google Email Now Automatically Processes Images
Friday, 10 January 2014
Anyone who checks their Gmail account online knows that Google routinely hides images in emails until you select “view image”. Well no more! Google will now scan all images to ensure they are not viral in nature and automatically showcase them in your in-box. So besides making your inbox more visually-stimulating, what does this
- Published in Email Marketing, Marketing, Website Content