How to Estimate Your Website Maintenance Cost
Thursday, 21 September 2017
More than 1.2 million dollars is made in e-commerce every 30 seconds. That’s 144 million dollars an hour, and 3.5 billion dollars in a day. 3.5 billion dollars worth of revenue. Let that sink in. I know what you’re thinking; how can I get in on this action? Well, you have to be there. For
- Published in Analytics, Email Hosting, Hosting, Lifestyle, Marketing, Website Hosting
How to Grow Email Leads and Boost Conversions by 50%
Tuesday, 05 September 2017
There are a ton of lead conversion techniques out there, all promising effective results. However, it’s important to never forget the basics: converting email leads. Building your email list can be harder than you think. However, don’t get discouraged. Email is one of the most powerful channels for lead conversion because it is a one-on-one conversation.
- Published in Business Success, Email Marketing, Marketing
5 Stats That Will Make You Monitor Web Performance
Friday, 18 August 2017
Whether you just launched a new website or you’ve managed one for years, you may wonder if it’s really necessary to monitor web performance. There are many proven ways to drive more traffic to your site. But if users arrive at your site and it takes too long to load, they’re not going to stick
- Published in Business Success, Lifestyle, Marketing
When Marketing Agencies Need Web Developers
Thursday, 05 January 2017
Many marketing agencies design web sites, but designing is not the same as programming a fully-functioning site. See “Web Designer vs. Web Developer.” Agencies often turn to web developers for help with the programming portion. That’s where companies, such as Optimum Systems Online (OSO), come in. Once a marketing firm creates the look, layout, and
- Published in Business Success, Marketing
How To Drive More Traffic To Your Web Site
Saturday, 05 November 2016
From Danbury, CT to New York City, OSO is seeing the competition for online marketing getting fiercer every day. Lack of website traffic is one of the biggest issues we see facing small businesses who come to us for help throughout Fairfield and Westchester counties. Businesses owners are asking us, “How do I get more
- Published in Business Success, Marketing
Is Remarketing Right For Me?
Friday, 23 September 2016
Deciding Whether Or Not To Use This Effective Online Marketing Strategy What is remarketing? As discussed in our previous blog post, remarketing, also known as retargeting, is an effective online marketing technique used to track the behavior of visitors to your website. It’s an invaluable tool which enables website owners to reach out to visitors
- Published in Business Success, Marketing
What is Remarketing?
Saturday, 30 July 2016
Also known as retargeting, remarketing is a tactic that lets you show ads to people who have visited your website before. When a person leaves your site without buying something, that person can be reminded later through relevant ads as they browse elsewhere around the internet. Retargeting can be incredibly successful and can dramatically increase
- Published in Business Success, Marketing
Using Traditional and New Marketing Methods in Milford
Thursday, 05 March 2015
It is interesting that since the internet marketing has changed many firms have switched to solely marketing through a website or perhaps social media. However, the old marketing methods are still used by some companies. There are people that think that business cards, brochures and telephone directory listing are old fashioned and not worth bothering
- Published in Marketing
Optimum Systems Online – A Marketing Company Serving Hartford
Thursday, 12 February 2015
If you are a business based in the Hartford area then you will be glad to hear that there is a marketing company that you can use. Optimum Systems Online can provide web design services as well as marketing in the area which means that you will be able to use them for any of
- Published in Marketing