PPC 101: What Is It and Why Does It Matter?
Wednesday, 06 October 2021
Imagine spending all of your time on digital marketing only to get a few, if any, sales. If you’re willing to spend some money, you should consider using PPC advertising. Not only can it help you get more results in less time, but you may find the money is worth it for the profit you
- Published in Digital marketing, Content Marketing
5 Cheery Christmas Marketing Ideas for Connecticut Based Businesses
Monday, 02 December 2019
With the holidays in full swing, businesses throughout Connecticut and across the country are all vying for a piece of that Christmas spending. Standing out among the billions of other businesses means putting the right marketing tactics to work. But where aggressive marketing might work during other parts of the year, Christmas is different. During
- Published in Content Marketing, Digital marketing
AI and the Future of Digital Marketing – 2019 and Beyond
Friday, 19 July 2019
Artificial intelligence impacts the world as a whole, but digital marketing especially. We’re a long way from Rosie the robot or Cylons from Battlestar Galactica, but AI is the future of digital marketing. Every decision we make online from what products we choose to what search queries we use is seen by AI. Businesses use
- Published in Business Success, Development, Digital marketing
5 Surprisingly Profitable Digital Marketing Metrics – If You Use Them Right
Sunday, 30 June 2019
Are you interested in learning more about digital marketing metrics? Then you’ve come to the right place. Did you know that a 20% to 40% bounce rate on your emails is considered good? 40% to 55% is considered average. But how are you supposed to know these things if you’re not a digital guru? Which
- Published in Business Success, Digital marketing
Marketing and Graphic Design: What You Need to Know About the Connection
Thursday, 18 October 2018
Marketing is more important than ever, and your business lives and dies on your ability to keep up with it. For example, studies show that more than 90% of businesses claim that social media marketing is crucial to their company. Since social media is largely a visual platform, the handling of your graphics is vital
- Published in Design, Digital marketing
Why Digital Marketing is Essential to Your Business’s Success
Tuesday, 02 October 2018
Is digital marketing a pillar of your marketing strategy? If you have a website, your business needs a digital plan. A great strategy drives traffic to your website, converts leads, and helps upsell to current customers. Let’s take a look at why digital marketing is important to implement for any business in today’s world. Why
- Published in Digital marketing
What a Digital Marketing Consultant Can Do for Your Business
Monday, 07 May 2018
For any business to succeed in reaching customers, they need to have an amazing marketing strategy. In today’s technology-driven world, digital marketing is going to be a huge part of that strategy. It’s not something you’ll want to tackle all by yourself, however. There are a lot of tiny details that go into this particular
- Published in Digital marketing, Engagement