PPC 101: What Is It and Why Does It Matter?
Wednesday, 06 October 2021
Imagine spending all of your time on digital marketing only to get a few, if any, sales. If you’re willing to spend some money, you should consider using PPC advertising. Not only can it help you get more results in less time, but you may find the money is worth it for the profit you
- Published in Digital marketing, Content Marketing
5 Cheery Christmas Marketing Ideas for Connecticut Based Businesses
Monday, 02 December 2019
With the holidays in full swing, businesses throughout Connecticut and across the country are all vying for a piece of that Christmas spending. Standing out among the billions of other businesses means putting the right marketing tactics to work. But where aggressive marketing might work during other parts of the year, Christmas is different. During
- Published in Content Marketing, Digital marketing
Here’s Why You Need a Strong Online Business Presence – and How You Can Get It
Monday, 27 May 2019
Launched a website or a Facebook page for your business? Congratulations! You made the first big step tapping into the online market. It should also mark the beginning of a new method to attract customers to your brick-and-mortar locations. However, having an online store is simply the beginning. After all, your competition likely has one
- Published in Brand Identity, Business Success, Content Marketing, Networking, Trends
6 Tips for Writing a Blog Description for SEO
Sunday, 23 December 2018
There are 1.9 billion websites online fighting for the attention of 4.1 billion people who have access to the internet. Therein lies a massive problem for businesses today… it’s incredibly hard to cut through the clutter and consistently fuel your client pipeline. One of the key difference makers in your ability to be successful in
- Published in Content, Content Marketing, Engagement
7 Ways to Build an Online Presence for Your Business
Thursday, 01 November 2018
Developing an online presence may seem like it is overwhelming or expensive. It doesn’t have to be, though. There are actually quite a few ways to increase your visibility online that are easy and… FREE! Of course, not everything in life is free, but we will discuss 7 ways to build your online presence while
- Published in Business Success, Content, Content Marketing
7 Reasons Your Website Gets No Traffic
Monday, 22 October 2018
You spend loads of time working on your website, right? Optimizing keywords, writing content, listening to your audience’s needs and requests–so much energy goes into making your site the best it can be! Lots of different factors impact the amount of traffic your site gets. But if you’ve put lots of time and thought into
- Published in Content Marketing, Engagement, Search Engine Optimization
5 Ways You Can Increase Traffic to Your Website
Friday, 10 August 2018
Your website is one of the most important facets of your marketing campaign. Think of it as the headquarters for your online operations. Everything you do, say, or post online should funnel users to your website. There’s a reason why web traffic is considered the lifeblood of a small business, after all. But if you’re
- Published in Content, Content Marketing, Engagement
When Is the Best Time to Revamp (or Re-Brand) Your Brand?
Friday, 13 July 2018
Everywhere you look, there’s a name, slogan, or sign from a famous company. Nike is “Just Do It.” McDonald’s is “I’m Lovin’ It.” You know the brands immediately. Unfortunately, branding is a bit more complex now. There’s a lot of competition out there. A good brand should deliver the message clearly, confirm credibility, connect with
- Published in Brand Identity, Content Marketing, Trends
5 Website Copywriting Tips for Boosting Sales
Monday, 25 June 2018
Is your website copywriting making you money? Website copy is a valuable tool that can drive site traffic, engage your target audience and grow your business. But if you’re still waiting to watch your content convert to sales, you may need a different approach. Here are some tips to make your website copy work for
- Published in Content, Content Marketing
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