8 Essential Elements of an Effective Branding Strategy
Wednesday, 01 September 2021
These days, it’s not enough to simply have a product, create a brand, and hope for the best. In the digital age, your business is now competing with hundreds if not thousands just like it around the globe. In order to make sure your brand stands out from the crowd and is successful, it is
- Published in Branding
Your Guide to Flat Web Design
Monday, 14 May 2018
Either you love it or hate it, but this modern UI design is everywhere and it’s nothing to sneeze at. What is it? Flat website design. Sure, it’s a design that has been around for a long time, but it’s become one of the biggest web design trends in recent years ever since Microsft implemented
How to Create the Perfect Restaurant Logo Design
Thursday, 01 March 2018
When it comes to business, image is everything. A logo is a big part of that. Often, it’s the first thing your potential customers will see. Whether you’re in need of a logo redesign or looking to craft a great logo for your new restaurant business, it’s important that you get it right. In this
Hiring a Web Design Firm: 10 Things to Look For
Monday, 19 February 2018
As a small to medium-sized business, the quality of your web presence is crucial to bringing in new customers. Your website is also a representation of your company and has a lot to do with the public’s perception of you. However, 51% of small businesses with a website use an employee to create and/or maintain
- Published in Branding, Business Success, Design
How Do Metrics Relate to Web Design?
Monday, 29 January 2018
What is your Google metrics report saying about your web design? Your web design contributes more to performance than you think. Don’t miss out on conversions because you neglected this key part of your success. You know that content is a huge driver of website performance. But companies settle on web designs that could be
Do Gamification Websites Get More Engagement?
Monday, 22 January 2018
In 2017, the video game market in the US was worth $18.4 billion. With games being so popular, it’s hardly surprising that retailers would turn to gamification websites to boost sales. And it’s not just retailers. Web developer Robby Leonardi famously turned his resume into an interactive online game. Potential employers could ‘play’ his resume,
- Published in Branding, Engagement
How to Redesign Your Logo for the Holidays (and Why You Should)
Thursday, 04 January 2018
The holiday season is wrapping up and it come with a major spending boom. Did you know that Americans spend more than $65 billion dollars during the Christmas shopping frenzy? It would be wise for any business to capitalize on these increased spending tendencies. The holiday shopping season is really the perfect storm. People are
- Published in Branding, Business Success, Lifestyle